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Since 2015 our partners have been working in close collaboration with the Greenlandic Ministry of Municipalities, Settlements, Outer Districts, Housing and Infrastructure on a national health & safety campaign. There was a need for a way to communicate 10 pieces of advice on how to be safe at sea in a catchy, entertaining and educational way for younger audiences.

Thus, AjunngiLars was born. In a series of short vignettes, AjunngiLars and his polar bear companions have different (mis)adventures that teach younger audiences the importance of respecting key safety at sea guidelines.
The campaign was shown on KNR, Katuaq, Facebook, YouTube.